PRACTICAL LESSONS
What you'll learn
- How customer behavior helps a retailer separate a durable shift from a short-lived trend.
- Why market instinct only matters when merchandising and store execution support it.
BENTA BOSSES · EPISODE
Toby Claudio: From Trendspotter to Trendsetter | Benta Bosses Ep. 2
ABOUT THIS EPISODE
Toby Claudio explains how Toby’s Sports stays relevant after decades in retail: watch customers closely, make disciplined merchandising bets, and execute consistently.
Founded in 1978, Toby’s Sports has had to respond to changing sports, fitness, footwear, and shopping habits. Toby connects that retail history to the daily work of spotting a trend before it becomes obvious and deciding which trends deserve investment.
QUESTIONS ANSWERED
Inside the conversation
How does a retailer move from spotting trends to shaping them?
By observing what customers actually buy, placing a clear merchandising bet, and executing it consistently across the business.
What keeps a long-running retail brand relevant?
It has to keep earning attention as customer habits change. Longevity does not remove that work.
FEATURED COMPANY
About the company
Toby’s Sports is a Philippine multi-brand sports retailer founded in 1978. Its stores and ecommerce site carry footwear, apparel, fitness equipment, and gear for athletes and everyday customers.
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