Enrique Hormillo explains what happened between DOON’s starting point and the business it is building today: a fully insured peer-to-peer car-sharing marketplace.
The path from point A to point B did not follow the original plan. Enrique talks about the decisions made after setbacks, the adjustments that kept DOON moving, and the trust a car-sharing marketplace must earn from both hosts and guests.
It is a sequence of decisions and course corrections, not one clean line from idea to outcome.
A clear reason to continue, evidence from the market, and the willingness to change the route without abandoning the destination.
DOON Philippines is a peer-to-peer car-sharing marketplace. It connects guests with insured vehicles listed by individual hosts and fleet partners, while giving vehicle owners another way to earn from their cars.
